Retail Chain Sees Brand Recall Jump in Catchment Area
The Challenge
A newly opened retail hypermarket in Gurgaon needed to drive footfall from its immediate catchment area (within a 3km radius). With a short launch window, they needed a medium that would guarantee high visibility and recall among local families.
Strategy & Execution
We designed a high-frequency lift branding campaign. Lifts provide a captive audience with high repeat views (average 4+ rides per resident per day), making it ideal for neighborhood retail promotions.
Zebracat placed large, high-quality display posters in the lifts of 150+ residential towers surrounding the store. The poster featured a clear discount QR code, a list of daily fresh grocery offers, and a simple map pointing to the store's location.
The Impact
The posters reached over 60,000+ local residents daily. The physical QR code scan rates were outstanding, and footfall analysis showed that lift advertising drove a +55% brand recall increase and directly contributed to the store exceeding its launch week sales targets.
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