Healthcare Group Achieves City-Wide Recall via Transit Media
The Challenge
A prominent multi-specialty healthcare group wanted to promote their new cardiology department and emergency services. They needed high visual frequency and city-wide coverage across the tri-city area (Chandigarh, Panchkula, and Mohali) but had a limited budget that could not sustain TV or large-scale billboard campaigns.
Strategy & Execution
We recommended transit media branding. Busses traverse the entire city and commuter corridors daily, acting as moving billboards that capture attention from motorists, pedestrians, and passengers alike.
Zebracat wrapped 50+ state transport busses with high-visibility branding highlighting the hospital's emergency helpline number and specialist availability. Busses were selected to cover major commuter lines. The creative was simplified with a clean, trust-evoking blue and white layout with large text for readability from a distance.
The Impact
The transit campaign generated a weekly reach of over 18 Lakh+ commuters. Post-campaign surveys showed a +42% increase in top-of-mind brand recall for the healthcare group in the Chandigarh tri-city area, proving transit media to be an extremely cost-effective choice.
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