EdTech Brand Goes Live in 12 Cities in 48 Hours
The Challenge
An EdTech startup wanted to announce a major online coding scholarship program for school children. They needed to launch display ads across 12 tier-1 and tier-2 cities simultaneously to align with the start of the summer vacation. Standard booking timelines with print agencies required 5 to 7 days, which would miss the launch window.
Strategy & Execution
Zebracat utilized its unified print media booking network and direct publisher relationships to fast-track the campaign release. We created a high-impact quarter-page layout optimized for print clarity.
We secured display slots in leading national and regional daily newspapers across 12 target cities (including Mumbai, Delhi NCR, Bangalore, Pune, Ahmedabad, and Jaipur). By leveraging our automated workflows, we completed design verification, budget approval, and publisher release orders within a record-breaking 24 hours, going live in print within 48 hours.
The Impact
The campaign reached an estimated 45 Lakh+ readers across India. Within 48 hours of the newspapers hitting doorsteps, the platform received 1,200+ qualified program signups, delivering an overall ROI of 4.2x on media spend.
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